Hulu: East Los High

This case study describes how US TV channels Hulu and Hulu+ addressed the problem of teenage pregnancies in the Latino demographic in its series East Los High.

Hulu: East Los High

Hulu

East Los High premiered on Hulu and Hulu Plus on June 3rd, 2013. The 24 episodes were made available immediately to Hulu Plus subscribers, and the free Hulu platform released an episode per day every weekday. The extended materials were released gradually along with the related episodes. Simultaneous with the Hulu premiere, the show's website released additional extension materials on a daily basis, including articles, playlists, and comics, and provided links to the episodes and extension videos on Hulu. In addition, social media platforms were used to engage the audience, direct them to the show's...

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