HUL Multibrand: Kheloge Toh Jeetoge
Campaign details
Brand: HUL MultibrandBrand owner: Hindustan Unilever LimitedLead agency: PHD IndiaCountry: IndiaIndustries: Cleaners & detergents, Laundry productsChannels used: Direct marketing, Mobile & appsBudget: Up to 500k
Executive summary
In India, home-to-home (H2H) promoters are seen as intrusion by consumers, with 60% of consumers not opening doors to them, while the 40% who did, did not give the promoters adequate time to educate consumers about their offer. This not only costs in terms of man hours but...