Huggies Newborn Diapers: How a touching insight helped the brand deliver before the hospital

This case study shows how Huggies, a diaper brand, successfully took on its main competitor and increased sales in Vietnam.

Huggies Newborn Diapers: How a Touching Insight helped the brand deliver before the hospital

Campaign details

Brand owner: Kimberly-ClarkLead agency: Mindshare Vietnam, Ogilvy & Mather VietnamBrand: HuggiesCountry: VietnamIndustry Baby careMedia: Content marketing, Email marketing, Integrated, Internet - display, Internet - general, Internet - microsites, Internet - search, Magazines - consumer, Online video, Product sampling, Sales promotion, TelevisionBudget: 1 - 3 million

Executive summary

The Huggies "First Touch" campaign isn't just about how Huggies communicated a new product, or successfully sold more than ever.

It's about how Huggies...

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