HSBC: I Recommend Mum

This case study describes how global banking brand HSBC used Facebook and YouTube to target stay-at-home mums wanting to get back to work, to boost its brand in the United Arab Emirates.

Campaign details

Brand: HSBCBrand Owner: HSBCLead Agency: J. Walter ThompsonContributing Agencies: MindShareCountry: United Arab EmiratesIndustries: Banks, credit cards, loansMedia Channels: Events & experiential, Online video, Social mediaBudget: Up to 500k

Executive summary

With Mother's Day a globally recognised holiday where mums and the sacrifices they make are brought to the forefront and celebrated in the United Arab Emirates, we believed this to be an opportune occasion to recognise the skills and aptitude that mums develop and execute in their roles as 'Mum' and emphasise the...

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