Campaign details
Brand: HPBrand owner: HPEntrant company: Transmission, San FranciscoMarket: EuropeSector: Information TechnologyMedia channels: Content marketing, Direct marketing, Email marketing, Events & experiential, Programmatic display, Social mediaBudget: Up to 500k
Executive summary
As one of the biggest IT suppliers on the planet, getting on RFP lists of large enterprises wasn't a problem for HP Inc. Winning RFPs was the challenge. This was the brief given to The agency, and the basis for project Apollo.
HP Inc needed to win hearts and minds over the long-term, so that...