HP: Apollo, to the moon and back

In Europe, HP, an IT supplier, developed a new framework so that when RFPs were in play, prospects were already emotionally connected with the company's commercial and technical value.

Campaign details

Brand: HPBrand owner: HPEntrant company: Transmission, San FranciscoMarket: EuropeSector: Information TechnologyMedia channels: Content marketing, Direct marketing, Email marketing, Events & experiential, Programmatic display, Social mediaBudget: Up to 500k

Executive summary

As one of the biggest IT suppliers on the planet, getting on RFP lists of large enterprises wasn't a problem for HP Inc. Winning RFPs was the challenge. This was the brief given to The agency, and the basis for project Apollo.

HP Inc needed to win hearts and minds over the long-term, so that...

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