How Yum! Brands is engaging 24-hour consumers in Asia

This event report discusses how Yum! Brands - the parent of Pizza Hut, KFC and Taco Bell - is connecting with digitally-savvy consumers in Asia.

How Yum! Brands is engaging 24-hour consumers in Asia

Low Lai Chow

"When you're in a business like mine, you can get real-time feedback, which is good as well as bad," Vipul Chawla, vp/cmo of Yum! Brands Asia – the owner of KFC, Pizza Hut and Taco Bell – told delegates at the Festival of Media Asia Pacific 2014. "Consumers tweet and eat. As we're eating, we're talking about it. We're sharing it. This happens a lot in Asia.

"Given the nature of our business, we've got 24-hour restaurants. And for the brands, we're interacting all the time. We don't...

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