How video can drive mobile revenue - and how to stop consumers tuning out

This event report uses examples from Dogan TV, a Turkish broadcaster, and Teads.tv, an outstream video specialist, to explain how marketers can use social and online video more effectively.

How video can drive mobile revenue – and how to stop consumers tuning out

Jo Bowman

The shift of consumer focus from traditional television screens to mobile is a potential boon for TV broadcasters, who can build many highly engaging – and highly lucrative – new ways of sharing content with consumers.

Haymi Behar, group vice president of Dogan TV, told the INTERACT 2016 conference held recently in Lisbon that multi-screening and the rise of YouTube and other social media channels gave TV operators and their advertiser clients fresh ways to interact with people.

Turkey has a young population, and...

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