How Transport for London uses social media to keep a city moving

This event report describes how Transport for London (TfL), the local government organisation, uses social media to update people on transport issues.

How Transport for London uses social media to keep a city moving

Matthew Carlton

On October 10, 2013 Jay Z performed at London's O2 Arena prompting Transport for London (TfL) to tweet the following from its @TFLTrafficNews feed:

'Jay-Z concert taking place at the O2 arena. You got 99 problems? Make sure traffic ain't one.'

For those unfamiliar with Jay Z's back catalogue, the tweet referenced one of the rapper's most famous hits, '99 Problems'. It received 610 retweets, 238 favourites and 152 responses, and demonstrated how the transport operator has developed an assured nature when it comes to social...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands