How to measure user experience …and to calculate its ROI
Tim Bosenick and Raimund Wildner GfK SirValUse and GfK Verein
Introduction – how the world and ux changes
We are all aware of the increasing number of digital touchpoints in our world. Digitalism is not limited to computers or other related products anymore. It is everywhere, which leads to mundane products becoming more digital (e.g. ovens) and to the evolvement of purely digital products (e.g. PayPal). The question attached to this development is: how can we effectively measure interactions in this highly digital and complex environment? For...