How to create a culture of risk taking: The biggest mistake may be the one you don't make
Anne Field
Last year, not long after Denise Karkos took over as CMO of the financial services company TD Ameritrade, a junior team member suggested a new national print campaign. Karkos had her doubts — the concept seemed a tad too silly for the brand and would mean an investment of $700,000 or so. But the man's enthusiasm and passion were convincing. Plus, as the employee pointed out, he was merely following Karkos' own frequently expressed command to experiment with gutsy moves,...