How the larger corporations engage with stakeholders through Twitter

The digital era has revolutionised the traditional communication assumptions that we learned during past decades.

How the larger corporations engage with stakeholders through Twitter

Lilia Ivana Mamic and Isidoro Arroyo Almaraz

Rey Juan Carlos University

Introduction

Recent years have witnessed the arrival of a completely different way of understanding the world. Interactivity and collaboration are now the foundations of the Web 2.0. These characteristics, along with the communication technological developments that made them possible, transform our way of being and living in the world, but especially how we relate to one another.

Different studies have analysed the way government agencies (Small 2010; Grant, Moon & Grant 2011; Yoon & Park 2011), corporations (Stelzner 2009;...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands