How SQUASH'D took Robinsons to places it had never been before
Peter Wilson
Campaign details
Brand owner: BritvicLead agency: irisBrand: Robinsons SQUASH'DCountry: United KingdomIndustry: Non-alcoholic, soft drinksChannels used: Content marketing, Earned media, buzz, Games and competitions, Internet - display, Internet - microsites, Online video, Packaging and design, Point-of-purchase, in-store, Product sampling, Public relations, Social media, Word of mouth, advocacy Media budget: 500k - 1 million
Executive summary
This case study describes how Robinsons reinvigorated the British squash category by promoting its new format through social channels.
Robinsons...