A quarter of American consumers have stopped using products and services due to boycotts, protests, or a company's perceived political leanings, a study from Ipsos has revealed.
Based on a poll of 2,016 adults in February 2017, the research firm reported that Donald Trump's ascension to The White House has heralded a new era in which the tradition of businesses staying neutral (officially, at least) in the public realm has come under threat as hot-button issues like immigration spill over into the corporate world, and because the Commander in Chief frequently singles out brands for praise and criticism on Twitter....