How Microsoft engages Gen Z
Geoffrey PrecourtWarc
On May 16, 2015, Tyler Blake received his BA from Babson College in Wellesley, Massachusetts. Four days later, he was on stage at the ad:tech San Francisco 2015 conference, featuring as an integral part of a "Beyond Millennials: Generation Z and Where They Are Taking Marketing" panel.
The story behind his four-day coast-to-coast adventure rests in a variety of marketing activities that supplemented Blake's course load at the undergraduate college. For three years, "#TBlake" systematically – and dramatically – built up an audience of YouTube followers that now surpasses 100,000 people, justifying...