Maltesers are coming back to where they belong.
The crispy spherical chocolate treats – created by Forrest Mars Sr., an American, in 1936, some 13 years after Milky Way and four years after Mars bars – were introduced in the UK in 1937, positioned as "energy balls", and aimed at female dieters.
And, after successful runs in Australia, New Zealand, and Canada, Maltesers made their way to the US earlier this year.
"It's the number-one bite-sized item in the UK," according to Rebecca Duke, Senior Brand Manager/Mars Chocolate North America. "Much...