How Marriott International is becoming a media company

Stephen Whiteside

This event report outlines how Marriott International, the hotels group, is creating and distributing a diverse range of digital content.

In late 2016, JW Marriott released a teaser for "Two Bellmen 3", the third installment in a series of scripted short films that are heavy on drama, romance, and comedy, but typically light on branding.

Set in Seoul, South Korea, the hotel chain's latest content play – which has a plot revolving around familial strife and a wedding – stars actor Ki Hong Lee, who previously featured in "The Maze Runner" movie and Netflix's "Unbreakable Kimmy Schmidt", alongside Jessica Jung, formerly of K-pop group Girls' Generation.

The "Two Bellmen" franchise was created by the Marriott Content Studio, a unit of...

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