How KFC stole a burger-march on McD's using real time data
Campaign details
Brand owner: QSR Brands (M) Holdings Sdn BhdLead agency: Ensemble WorldwideBrand: KFCCountry: MalaysiaIndustry Food industry (general)Media: Internet - search, Newspapers, Social mediaBudget: Up to 500k
Executive summary
Getting millennials to try KFC's burgers has been difficult, with McDonald's dominating brand love. KFC burger innovations were not attention grabbing and the brand was not "I'm lovin' it" hip. KFC wanted to change that with the launch of their Hot & Cheesy burger.
Malaysian millennials form...