How Intel is using social media in Asia Pacific

This event report addresses how Intel - the technology company - is using social media to engage its current and potential customers.

How Intel is using social media in Asia Pacific

Low Lai Chow

Fully 3.5 million people consume and interact with Intel's social media content across Asia Pacific – an audience the technology company is keen to engage with and expand, having realised its enormous potential value.

While speaking at SES Singapore, Jamshed Wadia – the firm's head of social media for Asia Pacific – told delegates its investment in this space was about much more than boosting brand metrics. "Why are we in this? We want to reach more people. We want more people to get our message. We want...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands