How industry insiders and consumers view advertising

This article looks at the state of the advertising industry, based on the findings of a survey of US consumers and advertising executives conducted by the 4A's and McCann Erickson.

How industry insiders and consumers view advertising

Geoffrey PrecourtWarc

"What should this industry stand for? What should it do?" Chris Weil, chairman/ceo of Momentum Worldwide, asked the audience in his early-morning address at the 95th annual conference held by the 4A's.

"First of all: what we do works. We forget that this industry very simply creates demand by building strong brands. As we create demand, we drive growth in companies. As we drive growth in companies, we drive the economy forward. And as we drive the economy forward, we drive jobs forward."

Companies in the US, he continued, spend...

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