This report describes how EMEA food brands have successfully relaunched.
Food brands have relaunched for reasons including:
1. A chance to build upon a rich heritage
A brand relaunch does not have to mean a break from the past. By embracing a long history, an established brand can rekindle an emotional connection with consumers and reassure younger audiences of its provenance.
2. A way to introduce a single, consistent marketing message
A relaunch encourages brands to re-evaluate their media plans and develop new strategies. Simple creative ideas, which leverage local insights, can transcend markets, unify marketing teams and...