Dieting is big business and so are diet products. But attitudes towards dieting are changing - people no long want to force themselves through what Elsa de Guzman de Saint Nicolas, head of media and digital at Danone UK & Ireland, described as "deprivation dieting". Instead, the trend is towards leading a healthy lifestyle.
She told an audience at the Digital Marketing World Forum (London, June 2017) that the diet and low fat yogurt category had declined 37% between 2008 and 2016 but it remains the third largest segment of the overall yogurt market, which is now led by natural/health...