How British brands can access Chinese markets

Emily Barley

This event report outlines strategies that UK brands can adopt when seeking to enter the Chinese market.

"It's a market that's growing, it's going to be there for many, many years to come – it's a market you should start planning for." This was the message from Steven Hope, a former UK trade advisor and a specialist in e-commerce in China. He was speaking at the Internet Retailing Expo, held in Birmingham in April 2017.

"There are around 600m waiting to get online", he continued. "By 2019 they reckon more than half of retail commerce will be in China."

Data from China's Internet Network Information Centre says that over 700 million people in China now have an...

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