How brands can maximise marketing reach across devices

Phil Sumner

This article examines the relationship between TV and digital in terms of how brands can best optimise their reach when allocating budget across the most efficient media partners.

How brands can maximise marketing reach across devices

Phil SumnerNielsen

Marketing Effectiveness

This article is part of a series of articles on marketing effectiveness. Read more.

Brands need to allocate their budget across their most efficient media partners, but marketers can only maximise reach if they understand how the relationship works across devices. This article examines reach in terms of the relationship between TV and digital - specifically mobile and desktop - and explains how these platforms can best interplay.

It is a truism that media fragmentation has created a headache for those buying and selling media,...

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