How behavioural science is helping us to be more responsible and honest citizens

Crawford Hollingworth and Liz Barker

This article explains how behavioural science can help us become more responsible citizens and reduce non-compliant behaviours such as not paying bills on time or jumping red lights.

Let's be honest, we all have the best intentions to pay fines and bills on time and comply with the law, but research shows that most of us can sometimes be a little tardy about this, and occasionally, even dishonest, given the right opportunity. And our busy lives don't help. It can be all too easy to simply forget to pay a fine or penalty ticket.

Behavioural scientists have been working with governments and other organisations to try to help us to be more responsible citizens and reduce non-compliant behaviours. Clearly, we benefit from this since compliance will mean we...

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