How Behavioural Economics influences our lives 24/7

Crawford Hollingworth

This article espouses the virtues of behavioural economics and describes how it can benefit companies, governments and non-profit organisations.

How Behavioural Economics influences our lives 24/7

Crawford HollingworthThe Behavioural Architects

Over the past few years, behavioural science has journeyed from the academic world into the real world. Companies, governments and not-for-profit organisations, inspired by this science, try to understand the behaviours of their customers and citizens in order to nudge them towards desired actions, or to improve their experience. That investment is now coming to fruition. The impact of behavioural research undertaken in the past is now evident in the products, services and communications we all encounter today. Behavioural economics is making a significant difference to our everyday...

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