How Australians fell in love with AAMI and Cadbury
Andrea Sophocleous
Car insurance is not usually a sexy topic. Not, at least, until AAMI Insurance's unlikely romantic couple Rhonda and Ketut hit Australian television screens two years ago, and sparked a love-fest across the country.
Now AAMI is preparing to launch the fourth installment of this campaign, while reaping the rewards of its pre-existing popularity. Speaking at the Mumbrella360 conference in Sydney in June 2013, Richard Riboni, AAMI's executive marketing manager, said the first television commercial (TVC) starring the character of Rhonda, which launched in October 2011, received a lukewarm...