How travel brands are preparing for the new normal in Asia
John Brown, CEO of online travel agent Agoda, and Eric Gnock Fah, co-founder and COO of in-destination travel booking platform Klook, discussed their respective strategies at Web in Travel’s WiT Virtual Summit.
Their advice for other brands included the following:
- Understand the new travel consumer
- Make local travel a priority
- Provide reassurance to wary consumers
- Find digital and in-person opportunities
- Bring experiences home
- Help travel operators adjust to the new normal
Understanding the new travel consumer
“The customer looks somewhat different now than they did a few months...