How to make short-form video resonate

With short-form video advertising becoming more popular, marketers need to better understand how to make shorter formats engaging.

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Where to start: Short form video – and ads – are booming

When it comes to video, less really can be more for marketers. With viewer attention at an all-time low, and the rising popularity of both short-form video platforms and mobile, the appetite for short-form, mobile-friendly ads has never been bigger. This has heightened the necessity for marketers to not only grab attention but to do so in a short amount of time. 

But for brands trying to reach their audiences on mobile...

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