Campaign details
Brand: SoreenAdvertiser: Samworth BrothersEntrant: Cheetham BellPrincipal author(s): Katrina Michel, Overwood Consulting, Luke Dixon, Cheetham Bell, Liz Jacobs, Soreen
Introduction
2019 was Soreen's best sales year ever. The brand had been growing steadily but with the help of a striking advertising campaign and a much tighter focus on Millennials, it was able to treble its growth rate in what was habitually its biggest sales period – the September "Return to School/Work" time - and, just in that period only, achieve a healthy payback of £2.66 for every £1 of their modest media...