- There is a sizable amount of human intervention and manual administration needed to manage a programmatic campaign and consolidate learnings, exposing the unsophisticated operational reality behind the industry’s promise of automation, accountability and optimisation.
- With the proper application of their knowledge, we can expect to see improved performance and budget efficiency across the board, and more proactive, strategic use of programmatic in consumer engagement.
- By unifying the fragmented ecosystem, these new “connective systems” have the potential to unlock, record and augment the knowledge that, for now, resides exclusively in the minds of media traders....
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