How programmatic media traders think and trade

Traders are the exclusive keepers of a highly valuable – and tragically uptapped – body of knowledge that encompasses both the technical and qualitative aspects of programmatic media trading.
  • There is a sizable amount of human intervention and manual administration needed to manage a programmatic campaign and consolidate learnings, exposing the unsophisticated operational reality behind the industry’s promise of automation, accountability and optimisation.
  • With the proper application of their knowledge, we can expect to see improved performance and budget efficiency across the board, and more proactive, strategic use of programmatic in consumer engagement.
  • By unifying the fragmented ecosystem, these new “connective systems” have the potential to unlock, record and augment the knowledge that, for now, resides exclusively in the minds of media traders....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands