Campaign details
Brand: PhilipsAgency: Moblaze, Inmobi
Strategy
Philips, is the world's leading health technology company focused on promoting healthy living. The brand wanted to bring meaningful innovations to Vietnamese homes and kitchens, enabling families to enjoy smart-homes and fresh, healthy home-cooked food.
The product portfolio included Electric Pressure Cooker, Air Fryer, Garment Steamer, Cordless Sticks, amongst others.
Our objectives for the campaign were:
- Create awareness for Philips range of products
- Drive consideration and preference for Philips range of convenience products
Target Audience
Our core target was the young generation of Vietnamese couples & families in Ho Chi...