How Philips targeted premium homes in Vietnam

Philips, a health technology company, built its own planning and targeting tool to increase sales among its target in Vietnam by serving them product ads.

Campaign details

Brand: PhilipsAgency: Moblaze, Inmobi

Strategy

Philips, is the world's leading health technology company focused on promoting healthy living. The brand wanted to bring meaningful innovations to Vietnamese homes and kitchens, enabling families to enjoy smart-homes and fresh, healthy home-cooked food.

The product portfolio included Electric Pressure Cooker, Air Fryer, Garment Steamer, Cordless Sticks, amongst others.

Our objectives for the campaign were:

  1. Create awareness for Philips range of products
  2. Drive consideration and preference for Philips range of convenience products
Target Audience

Our core target was the young generation of Vietnamese couples & families in Ho Chi...

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