How many people consume BBC News content?

BBC World Service, an international broadcaster, uncovered how many people watch its content globally to help reach underserved audiences through its Global Audience Measure.

Campaign details

Brand: BBC World ServiceCountry: Global

Synopsis

The challenge

The BBC World Service Group is an international news service available on radio, TV and online, reaching 394 million people weekly in 42 languages (including English). As a public service company it has a responsibility to prove global reach and impact against its license fee funding and further funding from the Foreign and Commonwealth Office.

As a truly global company, measuring this reach is a huge challenge. Television and radio audience measurement exists in some markets. However, in most markets around the world such services are not...

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