How identity is evolving in a privacy-first, post-cookie market

Privacy regulation and cookie deprecation are a positive for the future health and next stage of growth for the advertising and marketing industry, as well as for the long-term developments of the digital marketing ecosystem.

Consumer needs and behaviours are changing rapidly and continuously, making identity an intrinsic piece of the puzzle for marketers wanting to obtain a complete understanding of their customers and forge stronger connections.

Data collection is critical to sustained competitive advantage and, with the changes brought about by privacy regulation and cookie deprecation in full swing, marketers need to rethink the adoption and application of identity solutions.

The Winterberry Group recently produced a whitepaper entitled Identity Outlook 2020to facilitate an understanding of this rapidly evolving market segment. The report highlights that, in order to successfully reach their goals of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands