Consumer needs and behaviours are changing rapidly and continuously, making identity an intrinsic piece of the puzzle for marketers wanting to obtain a complete understanding of their customers and forge stronger connections.
Data collection is critical to sustained competitive advantage and, with the changes brought about by privacy regulation and cookie deprecation in full swing, marketers need to rethink the adoption and application of identity solutions.
The Winterberry Group recently produced a whitepaper entitled Identity Outlook 2020to facilitate an understanding of this rapidly evolving market segment. The report highlights that, in order to successfully reach their goals of...