How Farrow & Ball found success by calming the nerves of the paint paranoid

Farrow and Ball, a British manufacturer of wallpapers and paint, launched a campaign in the UK to improve brand and product perception and drive sales.

Campaign details

Brand: Farrow & BallAgency: BMB

Summary

During the pandemic, the UK home décor market has been booming. But luxury paint brand Farrow & Ball had both brand and product perception issues to overcome, if they were going to persuade a sceptical audience and reap their share.

This is the story of how BMB helped Farrow & Ball switch their attention to an unsung 'sub-brand', sold 79% more of it year-on-year and changed the way a new audience viewed the brand as a whole.

In 2020, it was time to finally face up to 'colour-matching': having...

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