How Ant Forest gives back to the earth by scaling up climate action

Alipay, UNFCCC, Trivium

Stepping into its fourth year, Ant Financial’s innovative mini-program continues to sow the seeds for a greener future.

Alipay, an Alibaba affiliate, is one of the world’s most popular online payment and lifestyle platforms. Hailing from China, the platform serves over one billion users worldwide in partnership with its local e-wallet partners.

In August 2016, the Chinese company turned the power of its digital technology to promote climate action. The Alipay Ant Forest project, launched on the company’s mobile app, rewards its users with “green energy points” each time they take a step to reduce their emissions, such as by biking to work, going paperless and buying sustainable products. 

These green energy points grow into a virtual tree...

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