How an Australian law firm is raising the bar for online-offline client experiences

Legal services supplier LegalVision adopted a subscription business model.

Technology and the commercial legal industry aren’t often mentioned in the same sentence. But for Australia-based law firm LegalVision, the two are a pretty good fit.

“We see ourselves as a tech company disrupting legal services,” said its head of marketing, Anthony Lieu at the Adobe Experience Makers Live virtual event, where he spoke about how the company seamlessly merges online and offline marketing.

Just this April, the commercial law startup landed a spot among the top 100 in The Financial Times’ ranking of high-growth companies in APAC – making it the fastest-growing law firm in the region.

“We’ve experienced...

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