Campaign details
Brand: Burger KingAgency: BBH
"If this campaign doesn't work, we won't have a job by the end of the year".
Those were the words of a marketing team that had one last chance to turn Burger King's fortunes around. It's 2018, and Burger King is in trouble. Despite the growth in both the fast food and burger categories, they were seeing spiralling sales and increasing unrest amongst franchisees and investors.
If we didn't do something big, dramatic and fast then we had to face the very real possibility that Burger King could become the latest...