Hong Kong Observation Wheel: AR App Presented by AIA

AIA, a pan-Asian insurance company, developed an app to allow the Hong Kong Observation Wheel (HKOW) to offer a new experience while connecting the Wheel and the community to Hong Kong's past.

Executive Summary

The Hong Kong Observation Wheel (HKOW) is a prominent landmark situated in the heart of Hong Kong Harbour. Having benefited from a successful relaunch under new management in 2017, the challenge was on to maintain high attendance and brand activation opportunities, particularly for domestic audiences as visitor numbers have been limited.

Presenting periods of Hong Kong developments of the past, overlayed within the current landscape, The Hong Kong Observation Wheel Augmented Reality App Presented by AIA was conceptualised to enhance customer experience and appeal to generations of Hong Kong locals, expatriates and visitors, by evoking an emotional response...

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