Honda NSX: Original Must Be Done

Fiona Lenahan, Rory Gallery, Chris McKibbin

Honda, a car brand, launched the Honda 'NSX' Supercar by creating 1600 films for each and every owner in the US.

Campaign details

Brand: HondaClient: HondaAgency: mcgarrybowen

Summary

We created 1600 films to launch the Honda 'NSX' Supercar.

That isn't a typo. 1600 films.

One for each and every owner.

It's the result of a strategic approach that begged us to think in a transformative manner.

One that led to a fundamental shift in how our agency worked together and what we created. Inspiring greater collaboration and some of the most innovative work the agency has ever produced.

Our start point for creative development is usually to use a 'brand idea', or to find the right...

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