Campaign details
Brand: Hindustan Unilever LimitedBrand owner: UnileverEntrant company: Hindustan Unilever, MumbaiIdea creation: Ogilvy India, MumbaiMarket: IndiaSector: Toiletries & cosmetics (general)Media channels: Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Radio & audio, Social media, TelevisionBudget: 1 - 3 million
Executive summary
In current times, there is no better opportunity for growth and value bigger than sustainability. Sustainability has become the business imperative of the future. When put simply, it is a necessary yet uncomfortable imperative for growth. For companies to hold their own in a marketplace...