Objective
TV is India's leading medium (46%, share of ADEX est. INR 31,600 Cr for 2018). Measurement lies at the heart of how TV inventory is bought and sold.
The ability of the measurement system to reflect viewership reality accurately is an area of key concern.
Over 50% of 1970 respondents from the marketing fraternity called out Impressions & Reach-Frequency as among the top 3 ways of establishing advertising effectiveness in a Research Now Survey.
Most complex analytical models stacked up at well below 20% in order of priority.
Clients value our solution because it focuses on a fundamental business...