Highland Spring: Purple Reign

This case study describes how Highland Spring redesigned its packaging and became the number one bottled water brand in the UK.

Highland Spring: Purple Reign

Agency: 999 Design GroupClient: Highland SpringBrand: Highland SpringCategory: Packaging: Branded drink

Executive summary

Highland Spring's packaging relaunch of spring 2012 has proved to be its most effective ever in terms of increase in retail sales, UK market & category growth and positive consumer brand appraisal. Not only did these successes help Highland Spring poll as Britain's favourite water, they led to the brand officially becoming the UK's No. 1 bottled water brand beating Evian and Volvic. An outstanding accomplishment - the first British water ever to reach this status....

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