Hershey's Happygrams
Campaign details
Brand owner: The Hershey CompanyLead agency: MRM//McCann SingaporeBrand: Hershey'sCountry: SingaporeIndustry ConfectioneryMedia: Content marketing, Internet - display, Internet - microsites, Mobile & apps, Packaging & design, Social media, Word of mouth, advocacyBudget: 500k - 1 million
Executive summary
This case details the first digital campaign launched in the Philippines by The Hershey Company, for Hershey's Milk Chocolate. It details the innovative approach taken to engage the target audience with the use of real-time marketing.
The goals of the campaign was to increase the purchase...