Herbalife Nutrition: Revitalizing online sales through optimized lead generation
Herbalife was experiencing soft online sales through 2014 and was struggling to understand this loss of momentum. After doing A/B tests and other alternative approaches, Herbalife approached the Global Consumer and Member Insights (GCMI) team for advice.
Working in partnership with CSpace, a global online community, GCMI instituted the work and learned that the Wellness Profile message that was in use was not understood. GCMI did insight work to recommend alternative message approaches. Through the insight work, we identified messaging likely to have the strongest online appeal to attract new customers....