Herbalife Nutrition: APAC Healthy Breakfast campaign

Herbalife Nutrition, a dietary supplement brand, launched its informative Healthy Breakfast Campaign to combat rising levels of obesity in APAC.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact

From its inception in 2013, the goal of the Herbalife Nutrition Global Consumer & Member Insights department has been to identify opportunity areas throughout the world using actionable insights, with the goal of making a difference in consumers' lives by providing healthy, nutritional options.

In the wake of studies showing surging regional obesity rates, Herbalife Nutrition saw an opportunity to understand Asian consumers' eating behaviors and needs that could help shape Herbalife's role in the fight against obesity.

Global Consumer & Member Insights' 11-market study identified a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands