Executive Summary
The sauce that goes on everything. An institution that's native to the City of Sheffield. A delicious sauce and you'd be pushed to find a Sheffielder without a bottle at hand. Affectionately known as "Hendo's" it had a BIG objective to grow from a small regional South Yorkshire brand to a national brand. But uncertainty on what it was, was holding it back:
- A Worcestershire Sauce?
- A cheap Lea & Perrins?
- A "value" brand?
- A relish?
- A table sauce?
- And how do I use it?
Only those in the know, knew!
Our design gave Henderson's Relish a meaningful...