Henderson's Relish: Rebrand

Henderson's Relish, a condiment brand, increased sales in the UK by redesigning its bottle packaging to better stand out and providing a key product descriptor to help consumers understand how best to enjoy it.

Executive Summary

The sauce that goes on everything. An institution that's native to the City of Sheffield. A delicious sauce and you'd be pushed to find a Sheffielder without a bottle at hand. Affectionately known as "Hendo's" it had a BIG objective to grow from a small regional South Yorkshire brand to a national brand. But uncertainty on what it was, was holding it back:

  • A Worcestershire Sauce?
  • A cheap Lea & Perrins?
  • A "value" brand?
  • A relish?
  • A table sauce?
  • And how do I use it?

Only those in the know, knew!

Our design gave Henderson's Relish a meaningful...

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