Campaign details
Brand: Heinz KetchupBrand owner: Kraft Heinz CompanyEntrant company: Rethink, TorontoMedia: Starcom, TorontoPR: The Colony Project, TorontoMarket: CanadaSector: Sauces, seasonings, condimentsMedia channels: Competitions & contests, Events & experiential, Online display, Online video, Outdoor,out-of-home,Packaging & design, Programmatic display, Public relations, Social media, Websites & microsites, Word of mouth,influencersBudget: Up to 500k
Executive summary
In 2020, the global pandemic gave the world a summer like no other, so Heinz decided to show Canadians that even through hard times, Heinz can still make people smile....