Heinz: Heinz to Home

During the COVID-19 pandemic in the UK, Heinz, a food-processing company, launched Heinz to Home to ensure that those who needed it most could access Heinz products.

Campaign details

Brand: HeinzBrand owner: Kraft Heinz CompanyEntrant company: Bartle Bogle Hegarty, Hemel HempsteadMedia: Starcom, LondonPR: Wonderland Events, LondonMarket: United KingdomSector: Convenience, readymadeMedia channels: Merchandise & free gifts, Public relations, Search marketing, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

How is it possible to 'enhance customer experience' when customers can't get hold of your brand - no matter how much they desperately want to?

This is the story of how Heinz created in under 3 weeks a new route to...

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