Heinz: Heinz to home. How Heinz adapted the "next normal"

Heinz, a food processing company, created a completely new route to market with its online hub Heinz to Home in the UK.

Executive summary:

How is it possible to 'enhance customer experience' when your customers can't get hold of your brand - no matter how much they desperately want to?

This is the story of how Heinz created a completely new route to market in order to overcome the biggest barrier to purchase you can imagine. And they did it in under 3 weeks.

During the first few months of the pandemic, when those on the frontline and those who were most vulnerable were unable to get their hands on Heinz products, Heinz to Home was the radical solution. The online hub...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands