Health Promotion Agency: The Journal - Three Years of Changing Behaviour & Saving Lives

This case study describes a campaign by the Health Promotions Agency of New Zealand, which aimed to raise awareness and information-seeking regarding depression.

Health Promotion Agency: The Journal - Three Years of Changing Behaviour & Saving Lives

Campaign details

Category: Sustained SuccessAgency: DraftFCB New ZealandClient: Health Promotion Agency

Summary

In 2010 The Journal was recognised at the New Zealand Effie Awards for outstanding launch results. In 2011, it continued to exceed expectations, and was awarded the Most Effective Campaign that year.

Now three years on from its launch, the National Depression Initiative (NDI) campaign is demonstrating it was truly built to last.

The campaign, which includes the John Kirwan TV Commercial, depression.org.nz, and The Journal, has...

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